I LOVE this scent. I mean I love it. It's one of those that when you smell it you want an axe, a load of lumber, a flannel shirt, a light saber, and you want to scream "I FEEL LIKE A MAN. I WANT TO GO TO WAR!" OK...maybe that's a bit, but you get what I'm saying.
Alas...it doesn't last as long as I'd like. I think another reviewer here said that it smells strong starting off and then it goes away swiftly and leaves a scene of coconut oil or something like that. That's a good description of what it does. It feels good going on your beard, it lasts a long time, it (alongside the oil + the conditioner + the shampoo) all makes your beard feel soft and smooth and silky. But...alas...the only thing that handles the scent for a full day is really the oil. The rest is just kinda there.
Do I love the balm? Yes. Best I've felt on my beard so far. I've used other brands (some larger and some smaller) that have a chemical smell and still others that have a perfume smell and yet another that just...smells...I can't figure it out. They all last a LOT longer than this one does but they just don't have the right scent for me. I use cedar wood and eucalyptus scents around my house and my vehicle so I wanted to find something that matches that. This does perfectly...but only for about 30 mins to an hour.
So make sure you find a nice cologne if you're worried about the scent lingering. Otherwise, the quality is so spot on with texture and usage.
Customer service is TOP NOTCH. I contacted the email to let them know a tin I had purchased had absolutely no scent to it (I mean none at all) but I had still planned to used it as a travel tin. I didn't ask for a replacement. I didn't ask for any special treatment. I didn't ask for anything. It was just one business owner reaching out to another to let them know of a possible mishap. The owner asked a few questions and sent me another tin free of charge. This guy takes his company serious.
Scent: 7 out of 10
Ease of use: 10 out of 10
Customer service: 10 out of 10
Would buy again. Already have actually...twice...